How to master the Selfridges Sale

The time is upon us, dear friends, when we must grab a coffee, strategise and research in prep for the sale of all sales. Yes, the Selfridges Sale is ready for you; now here’s how you in-store shoppers can make it the best you have ever had. 


Tip #1: plan your route

Getting to the items you’ve been waiting to shop in the sale first is all about the planning. Our top tip? Get there early for shoes and accessories as these go first.

Luckily, we have all the insider gossip: for London, dodge Oxford Street and, instead, enter through any of the doors on Duke Street. Discover accessories straight away and then shoe-lover elation is just a few escalator rides away. Take a look at our latest store guides to work out your action plan.

Select your store guide


 Tip #2: click, collect & carry on

Make more time to enjoy your visit by shopping online and then picking your items up in any of our four stores. With our Click & Collect service, you can shop here at and then pick up your items at a time that suits you. (Top tip: the Selfridges Car Park in London is free for the first 30 minutes.) It’s the perfect way to secure your sale items and enjoy the atmosphere without the need to ‘rail surf’ in store. And relax...


Tip #3: make a meal of it

What better way to unwind and raise a self-congratulatory toast to your sale bargains (us smug? Never!) than in our wide range of restaurants, bars and cafés. Discover London’s Instagram heaven Élan Cafe (expect flowers and delicious coffees) and reserve your table now at our latest sparkling restaurant in London – Brasserie of Light – (literally, have you seen the huge crystal Pegasus?!). Or, visit our San Carlo Italian restaurants in Birmingham and Manchester Exchange Square. Order a glass of champagne, a delicious meal and you’ll feel like a million dollars (even if everything you bought was more like £500,000 after 50% off).


Tip #4: see what’s new  

When everyone’s attention is diverted by the sale, we say swoop in on the new-season collections. 

What’s more, the sale is also a great time to discover the new in-store destinations we’ve created, from the amazing Mens Designer Street Room (complete with our very own skate bowl) in London to the new Personal Shopping space in Birmingham and, of course, our fantastic new Beauty Hall in Trafford.


Tip #5: let us make it easy (and fun)

From pampering beauty treatments, including luxury hair salons across all our stores, to handy services such as the Beauty Insiders at Trafford (hello, exclusive beauty knowledge) and letting us carry all your bags to your car or having your items delivered straight to your home (both available at Customer Services in all stores) – we’re here to make your day memorable for all the right reasons. Oh, and if you’re curious to know what the rest of the year will bring, we even have our own in-store psychics at Selfridges London: The Psychic Sisters.