It’s a family affair at Hertfordshire-based label
Pretty Lavish, launched by sisters Stephanie and Samantha Frost in 2013. The duo set out to offer customers expertly made, trend-transcending styles that don’t compromise comfort, whether dressing up to the nines for a special occasion or building your day-to-day looks. Fast forward a decade, and the duo boasts an ever-growing roster of fans – think singers, T.V. stars and influencers – all charmed by the sumptuous fabrics, clever cuts and innovative details that are the brand’s M.O.