GIVE ME FIVE:

NEW NAMES IN
LINGERIE AND SLEEPWEAR

With our largest ever dedicated lingerie and sleepwear space now open at Selfridges London, it's time to introduce you to some of the new-to-Selfridges brands that are reinventing the world of undergarments from the inside out.

COSABELLA

 

COSABELLA Never Say Never lace soft bra and Never Say Never lace boyshort briefs

 

Thought wireless bras were only for the A cups among us? Then, think again. Cosabella's Soft Bras offer supportive wireless fits for cup sizes up to DD and come in scalloped stretch lace that lies gently on the skin avoiding irritation. Available in a spectrum of rainbow colours, create your dream set with Cosabella's matching seductive-yet-comfy lace bottoms in thong or boyshort styles.

 

SHOP COSABELLA

ADINA REAY

 

ADINA REAY Ava balcony bra and Ava satin briefs

 

Finally: beautiful lingerie that doesn't stop at a DD cup size. Since launching last year, British brand Adina Reay has revolutionised the way DD+ lingerie looks. Thanks to its innovative invisible engineering and delicate-yet-strong fabrics that maximise support within the cup, Adina Reay bras offer flattering coverage over the bust, sides and back while the straps remain slim and delicate. The result? Stylish, trend-led lingerie, in sizes up to 36G, that is both seductive and secure.

 

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THREE GRACES

 

Nightingale cotton nightdress

 

Inspired by the costume archives of period plays from the 1920s and 1940s, this enchanting sleepwear collection from London-based label Three Graces has us dreaming of candlelit boudoirs in grand country manors. Crafted in whiter-than-white Swiss cotton, these billowy, girlish nightdresses promise to keep you blissfully cool on balmy summer evenings. And with such beautifully executed detailing, there’s no need to confine them to the bedroom.

 

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FOR LOVE & LEMONS

 

FOR LOVE & LEMONS Lucia underwired bra and Lucia lace thong

 

Designed and produced in LA, For Love & Lemons has gained a cult following for its elegant mix of sheer fabrics, engineered embroidery and geometric straps. Since welcoming the brand to selfridges.com, we, too, have fallen for the lingerie's seductively feminine charms. Our only issue: covering up such fanciful underwear feels borderline criminal. What this calls for is a careful orchestration of your overgarments to allow for optimal peek-a-boo potential.

 

SHOP FOR LOVE & LEMONS

FLEUR DU MAL

 

FLEUR DU MAL Convertible underwire brasatin hipster briefs and satin suspender belt

 

Founded by former Victoria's Secret design director Jennifer Zuccarini, this New York label takes its name from a book of 19th-century poems by Charles Baudelaire (Les Fleurs du maltranslates to The Flowers of Evil) - and its lingerie range certainly lives up to the French poet's renowned taste for decadence. Combining sleek satin with sheer lace and bondage-inspired detailing, this is a collection designed to celebrate both the art of dressing up and that of undressing.

 

SHOP FLEUR DU MAL

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