DISCOVER YOUR SUPERSELF

The top 10 things to experience in store at Selfridges

Welcome to SUPERSELF at Selfridges, where we’ll be exploring new ideas, innovative wellbeing and sublime self-care practices aimed at making us feel good inside and out, while also being better for the planet. From our new earth-conscious restaurants to bookable therapy sessions and mediative VR experience pods – let’s come together, be inspired, and discover the future of feeling good.

For details on how we’re continuing to make shopping in our stores safe and seamless for our customers and team members, please see our FAQs page.  
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HAVE A SAFE TRIP WITH SENSIKS’ VR EXPERIENCE PODS

All stores

We’ve teamed up with the sensory-reality experts SENSIKS to help you enjoy a mood-boosting safe trip via their VR experience pods – equipped with bespoke fragrances, Infrared light, heat, and sound sensors – in each of our stores. Designed with the help of leading neuroscientists, SENSIKS’ VR experience pods are now being used across the world for relaxation, stress relief, escapism, mental health treatments and next-level gaming. Find out more, meet the founder and discover the locations of the pods in each Selfridges store by clicking below.

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TRY A NEW KIND OF RETAIL THERAPY

On 4, Selfridges London

Book an enlightening session with an expert therapist, selected in collaboration with the female-led community The Stack World. From Sex Life Re-boot sessions with Dr Karen Gurney to Self-Power with Anna Woods, and Breath Coaching with Nahid de Belgeonne, these empowering one-on-one therapy sessions are designed to give you tools to help you on your journey to become your SUPERSELF.

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BOOK OUR BEAUTY EVENTS AT THE FEELGOOD STUDIO

On 4, Selfridges London

From panel discussions with leading experts, to FaceGym’s workout classes for the face and body, discover the latest pioneering ideas in wellbeing at our series of SUPERSELF beauty events, hosted at our Feelgood Studio.

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EXPLORE OUR EARTH-CONSCIOUS EATS

Selfridges London

Famed for his use of the best locally sourced and seasonal ingredients, renowned chef Matthew Kenney has launched a brand-new plant-based restaurant on 2 in Selfridges London. Enjoy dishes full of flavour and style, biodynamic wines and carefully curated spirits while taking in the beautiful view of the city. Haven’t got time for a sit-down meal? Then why not explore our range of plant-based products in the Foodhall on G.

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DISCOVER OUR NEW WELLBEING DESTINATION

All stores

From ingestible beauty products founded with the belief that ‘beauty begins in the belly’, to JSHealth’s exclusive-to-Selfridges vitamins range, and skincare made with active natural botanicals, explore our hand-picked selection of brands pioneering the future of feeling good at our new-wave beauty destination.   

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BOOK THE SUPERSELF BEAUTY
AND RESTAURANT EXPERIENCE

On G, Selfridges London

Looking for some ‘me-time’? Then why not book the ultimate pamper session with our experts at our Beauty Concierge. Your appointment will begin with a spa-worthy skincare consulation where you’ll discover the perfect products for your skincare needs, followed by a 20-minute massage and a meal at Adesse, our new plant-based dining destination founded by the vegan chef Matthew Kenney.

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TAP INTO SOME GOOD VIBRATIONS WITH OUR IN STORE DJS

Monday 31 January – Sunday 6 February

On G, Selfridges London

Shake off the winter blues and enjoy empowering tunes and soul-soothing beats from our line-up of SUPERSELF DJs, who will be playing in Selfridges London. Can't make it into store? Click below to listen to our mood-boosting playlist from DJ Goldierocks, who will be playing in store.

 

Listen now

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EXPLORE HOW FASHION CAN MAKE YOU FEEL GOOD

On 3, Selfridges London

From bright, feel-good clothes to personality-packed style, explore our curated edit of joy-inducing pieces that will brighten your day (and your mood) on 3. Click on the link below to discover the science behind dopamine dressing with fashion psychologist Professor Carolyn Mair.

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SEE OUR ARTISTIC SUPERSELF WINDOW DISPLAYS

Selfridges London

For our latest eye-catching window displays, our team has taken inspiration from our pop-up shops and in-store experiences to explore tools we can lean on to become our best selves. For our Orchard Street window displays – a space dedicated to supporting up-and-coming talent in the art world – we’ve teamed up with artist Elise on a series of calming sculptures, and Juliette Minchin who will be creating a captivating waxwork that will evolve over time (coming soon). Keep an eye out for more details on our window displays on SUPERSELF.

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FEEL GOOD BY CHOOSING PLANET-FRIENDLY FASHION

All stores

Discover the mood-boosting power of making more sustainable choices by supporting planet-friendly brands and new ways of shopping. Look out for our Project Earth product labels ‘For Animals’, ‘For Nature’, ‘For Communities’, and ‘Better Ways to Shop’, across all Selfridges stores. For other earth-conscious ways to shop, explore our curated edit of pre-loved fashion under RESELLFRIDGES and rent and repair in store with us.

EXPLORE MORE WAYS TO DISCOVER YOUR SUPERSELF

From enriching stories to practical tips to elevate your everyday – join us as we explore the future of feeling good.

Any questions?

We realise you may have some questions about shopping with us at this time, so we have put together a handy list of FAQs covering everything from health and wellbeing measures to our returns policy on the link below.